About.

Twenty five years in, here's what I've worked out about myself.

I'm wired for the join. Between strategy and technology. Between what an org says it does and how it actually runs. Between the function that owns a problem on paper and the function that has to live with the consequences. Most of my career has been spent in the places where those joins are broken, trying to make them work.

It started with curiosity. I read business strategy for fun. I follow technology because I want to, not because I have to. The thing that gets me out of bed is watching new tech change what an organisation can actually do — and watching the people inside it do their best work when it goes right.

The career came out of that. Business analyst, web, marketing, brand, B2B sales, martech, digital strategy, product, transformation, CDTO. I built and exited a SaaS that took fundraising platform fees from 7-10% down to 3% and forced the rest of the market to follow. I ran the digital and tech leadership through a period where one organisation's annual revenue went from under $40m to over $70m. None of it was a career plan. I followed what was interesting and the work compounded.

High standards read against reality, held humanely.

The values came out of the work, not the other way round. High standards read against reality, held humanely. The floor doesn't lower. The judgement adapts. Fairness first, because decisions about people get made on the work, not on how I feel about them. Bravery, because saying the thing nobody else will say is the contribution. Truth, delivered for the room it's in. Beauty, because a lazy slide deck is a small disrespect of the audience and I can't help noticing.

Off the clock there's a list. Cool cars. Street art. Typography in a way that's probably excessive. Teenage Engineering and Nothing — the contemporary continuation of the same mid-century industrial discipline. None of it is incidental. It's all the same instinct, which is a love of designed things, made well.

If you've read this far, you're probably weighing whether we'd work well together. The honest version: I'm more use to people who want the truth than to people who want reassurance. That's the trade. The leaders I do my best work with already know which side of it they're on.